FX
FunnelXpertsAutomate · Capture · Grow
Home Renovation

Long sales cycles.
Short response windows.

Home renovation buyers take 30–90 days to decide, but they decide within the first few hours which contractor to trust. We build CRM pipelines that put your business front-of-mind throughout the decision window, automate follow-up, and turn one-project clients into referral sources.

Nurture Pipeline, Active Leads
Live
7
0–30 days
6
31–60 days
5
61–90 days
Active Leads
Williams Family
Day 12 of 90 · 4 touchpoints sent
Nurturing
Park Residence
Day 34 of 90 · 8 touchpoints sent
Nurturing
Chen Property
Day 61 of 90 · 12 touchpoints sent
Hot
Morgan Build
Day 88 of 90 · 15 touchpoints sent
Decision
18
Leads in nurture
100%
Followed up
6
Referrals this month
The Problem

Where home renovation businesses
lose revenue.

These aren't theories. They're the gaps we find in every home renovation business before we build the fix.

Leads arrive, get a quote, and then go quiet, with no follow-up to stay top of mind

Long sales cycles mean most leads are forgotten after the first touchpoint

No referral system means happy customers don't generate new business consistently

Multi-trade projects have no central tracking across quote, approval, and scheduling

What Gets Built

Built for home renovation.
From scratch. Every time.

Every system is configured to how your specific business operates, not adapted from a generic template.

CRM Pipeline Build

Build

GoHighLevel configured for renovation businesses, multi-stage pipeline with separate intake flows per project type (kitchen, bathroom, full-home) and 30–90 day decision cycle tracking.

Long-cycle Nurture Sequences

Automation

Every quoted lead enters a 90-day nurture sequence, multiple touchpoints timed across the decision window. Your business stays visible while every other quote goes quiet.

Multi-stage Quote Follow-up

Automation

Every quote triggers 3–5 follow-up touchpoints over 4 weeks, each one adding value (project examples, relevant case studies, timeline guides). Not just chasing.

Referral System

Grow

Post-project referral prompt with trackable refer link sent automatically after handoff. Referral conversions trigger automated reward delivery, no manual tracking required.

Database Reactivation

Grow

Past clients reactivated for second projects, bathroom after the kitchen, extension after the renovation. Personalised outreach based on project history in CRM.

Review & Case Study Pipeline

Grow

Post-project review requests and portfolio permission prompts sent automatically. Every completed job becomes a trust asset, feeding Google rating and organic lead generation.

Google & Meta Ads Integration

Ads

Google Search and Meta Ads leads routed into CRM, triggering instant AI response and entering the nurture sequence from day one. No lead waiting while you're on a job.

Project Management Integration

Integrations

Buildertrend, CoConstruct, Jobber, and field ops tools connected via webhook. GHL handles the full revenue cycle, sales, follow-up, and referral, while your ops tool handles the job.

Renovation Business Website

Website

SEO-optimised, AEO-ready, and GEO-structured website built for renovation and contracting businesses. Ranks for local project queries, shows up in AI search and Google AI Overviews, and feeds every enquiry form directly into your CRM nurture pipeline.

How It Works

From review to live pipeline, four steps.

No commitment at the start. The review is free, the blueprint comes before any build.

Free Systems Review

We review your current operation and identify exactly where leads are being lost, before any commitment. Delivered within 24 hours.

Free · 24h turnaround

Custom Blueprint

Full system design mapped out and approved before a single workflow is created. You know exactly what is being built and why.

Approved before build

Build & Test

Every workflow stress-tested against edge cases before going live. The system works on day one, not after a fix sprint.

Edge-case tested

Handoff & Support

Full documentation, a walkthrough session, and 30 days of post-launch support included. Your team runs independently from day one.

30-day support
Get your free reviewSee real results
Real Results

Home Renovation businesses.
Real systems. Real outcomes.

These are live systems, built, tested, and handed off to businesses like yours.

Painting Contractor

Meta Ads to GHL to Jobber. Zero handoff friction.

Glass Hammer

Disconnected lead capture, manual CRM updates, and no clear boundary between sales and field operations. We built a fully connected Meta Ads → GoHighLevel → Jobber pipeline. Sales and estimating clearly separated. Zero handoff friction between revenue and operations. GoHighLevel positioned as the revenue control layer sitting above Jobber.

Connected
3-platform pipeline
0
Handoff friction
GHL
Revenue control layer
Who It's For

Is this built for you?

This is built for you if…

General contractors handling bathroom, kitchen, or whole-home renovations

Specialist trade businesses (painting, flooring, roofing) with high-ticket projects

Multi-trade renovation companies managing complex project pipelines

Not sure if it fits?

The free systems review answers that. We audit your current setup and tell you exactly what's leaking revenue, before any commitment.

Get a Free Systems Review
Common Questions

Questions worth asking.

Still have questions? The free systems review answers everything specific to your setup.

The system stays in front of them throughout the decision window. Automated touchpoints, project examples, timely follow-up, value content, keep your business visible while the other quotes go quiet.

Free · No commitment · 24h turnaround

Your leads are slipping through the cracks.

Book a free systems review. We'll map exactly where you're losing revenue and what it takes to fix it, before any commitment.

No credit card
Reply within 24h
No lock-in contracts
12
Clients
0%
Churn
< 60s
AI response
100%
Follow-up
Recent Activity
Live
WebsiteMarcus T.Booked a recurring jobjust now
ThumbtackAmy C.Estimate sent in 38s1 min ago
GooglePriya S.AI responded in 29s2 min ago
YelpChris B.Follow-up sequence started3 min ago
Live system activityView all case studies
Other industries we serve
CleaningDental & Med SpaSalons & BeautyAuto & DetailingRestaurantsSealing & Coating
Home Renovation CRM & AI Automation, FunnelXperts | FunnelXperts